• Gloucester is one of the top 10 historic destinations in the United Kingdom
  • The 10th fastest growing city in the UK by population in 2014/2015, at 1.3% compared to 1.0% for the whole of the UK
  • 39% of the city's population is under 30,  while 25% are under 20 - the highest in the South West
  • The highest average wage of all cities in the south west
  • Over 58% of the immediate population falls within the ABC1 socio-demographic group
  • 4th highest employment rate at 80%, compared to 74.2% for the UK
  • ​Above average number of 'wealthy executives', 'affluent greys', 'flourishing families' and 'secure families' within the core catchment area
  • Growing business clusters include aerospace, nuclear, creative, finance and insurance and ICT
  • 'An expanding urban hub with a young and affluent profile'​​​​​​​​